Jigsaw puzzles and steam railways successfully coincided in the 1920's when the board of the Great Western Railway Company (GWR) introduced a range of promotional jigsaw puzzles that unashamedly exploited the relationship between railway and passengers. The plywood jigsaws were sold cheaply or even given away free of charge. They were an effective way of showing off all the positive aspects of steam railway travel associated with the GWR including holiday destinations, cities, castles, cathedrals, stations, local history, special locomotives and trains etc., etc. At the same time, the popularity of jigsaw puzzles had never been higher and over a million puzzles had been distributed by the end of the following decade. Chad Valley's origin was in the Birmingham printing and book binding business of Anthony Johnson c1820. In 1860 Johnson's two sons set up a similar business in the same city. In 1897 the two sons, Alfred and Joseph, acquired new factory premises close to the Chad stream at Harborne, near Birmingham. These premises became known as the Chad Valley Works. The Chad Valley Company Ltd., was formed in 1920 when three, company owned factories were merged. Some of the finest wooden jigsaws were made between the two World Wars although the company was probably more famous for making teddy bears.

